Challenging the Reduction of Pharmaceutical and
Medical Device Marketing Costs to Achieve Universal Health Coverage
Decision-making support service that drives effective marketing while eliminating inefficiencies
Identify the customers who genuinely need your products.
InsighTCROSS® is a decision support service that leverages data science to quantify the subconscious behaviors of physicians, enabling highly targeted and effective marketing strategies. This approach transcends traditional intuition-driven methods, focusing instead on optimal activities that directly contribute to the success of medical products.
Built on 20 Years of Trust in the Medical Field
The Four Key Features of InsighTCROSS®
Customer-driven approach
InsighTCROSS® transforms targeting from a company-driven approach to a customer-driven one. By analyzing past marketing efforts through the lens of physicians, it distinctly separates effective strategies from ineffective ones.
Data differentiation
Developed by expert healthcare data scientists, InsighTCROSS® uncovers the scientific rationale behind physicians' product choices, offering clear insights into how your product stacks up against the competition.
Prescription Probability Estimation
Leveraging both internal and external data, InsighTCROSS® predicts the likelihood of individual physicians prescribing your products, empowering your MR teams to target the right institutions with precision.
Focused Marketing Activities
After launch, InsighTCROSS® quantitatively assesses the effectiveness of each marketing initiative, ensuring your efforts are concentrated on the most impactful strategies.
By reducing pharmaceutical marketing costs, InsighTCROSS® supports the achievement of the United Nations' Sustainable Development Goal 3: "Good Health and Well-Being for All."
As featured in the renowned academic journal Digital Health, the August 30th, 2024
issue introduced InsighTCROSS® as a solution to current digital marketing challenges.
Expert Consultants in
Cardiovascular Marketing
Our consultants bring extensive expertise in pharmaceutical and
medical device marketing, supporting your strategy with proven results.
Satoru Hashimoto
Areas of Expertise
Product marketing (medical devices and pharmaceuticals), event planning, management, and data science
Affiliations and Academic Societies
Institute for Medical and Nursing Care Solutions, Tama University
The Japanese Association of Science and Technology Journalists
International Science Writers Association (ISWA)
Japan Society of Healthcare Management
Japan Society of Healthcare and Hospital Administration
Educational Background
Bachelor of Business Administration, Bellevue University (BS: cum laude)
MBA (cum laude), Graduate School of Management, Globis University
Doctoral Candidate, Graduate School of Strategic Management, Chuo University
Yoshihiro Motozawa
Areas of Expertise
General cardiology, healthcare marketing (medical devices and pharmaceuticals), digital marketing (user thinking and behaviour analysis), healthcare business management and business strategy (problem identification and planning)
Affiliated organization/Academic society
Japanese Society of Internal Medicine
Japanese Circulation Society Cardiovascular Specialist
Education
Graduated from the University of Tokyo Faculty of Medicine (M.D.)
Graduated from the University of Tokyo Graduate School of Medicine (PhD.)
Clients Who Trust Us
Astellas Pharma Inc. Abbott Medical Japan LLC KANEKA MEDICAL PRODUCTS SHIMADZU CORPORATION Johnson & Johnson ZEON MEDICAL INC. DAIICHI SANKYO COMPANY, LIMITED Takeda Pharmaceutical Co., Ltd. Terumo Corp. Nipro Corp. Biosensors Japan Co., Ltd. Nippon Boehringer Ingelheim Co ., Ltd. MEDTRONIC JAPAN CO., LTD. Novartis Pharma K.K. Pfizer Japan Inc. Boston Scientific Japan K.K. and more.