Live Reformation: How Live Courses Can Survive in the 4.0 Era, Vol. 3
The Companies That Provided Funds for Live Courses
The presence of corporate sponsors in the medical field is indispensable for the implementation of live courses. It is customary in the industry for domestic and foreign companies that sell pharmaceuticals and medical equipment to sponsor live performances, as the costs cannot be covered by registration fees alone. Companies have often invested in live courses as an opportunity to promote their products to the attendees gathered at the venue. Medical device companies believe that by having their products used by cardiologists during the live courses, their products will become well-known to other cardiologists involved in catheterization throughout the country, increasing their sales opportunities.
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