Digital marketing innovation: New business models for pharmaceutical and medical device product marketing
A case study focusing on current anticoagulant drugs, utilizing InsighTCROSS®, an innovative digital marketing business model for pharmaceutical and medical device products, developed by Hashimoto et al., highlighted the strengths and weaknesses of each anticoagulant. It demonstrated that this tool can provide a strategic approach to exploiting competitive weaknesses, as reported by Satoru Hashimoto and colleagues from TCROSS Co., Ltd. and Chuo University School of Business, Japan, in the August 30 online edition of DIGITAL HEALTH published by Sage Journals.
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A portal site of complex catheter intervention techniques
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